How social media influences shopping behavior

The Great Influencer

by
,

The rise of social media over the past decade has not only changed the way people communicate, it has undoubtedly also had an impact on how they shop, be it online or at a boutique around the corner.

Before making a purchase, consumers now have the chance to scroll through thousands of product photos on Instagram or Pinterest, look for promotions on a retailer’s Facebook page or scroll through comments in a brand’s Twitter feed.

According to PwC’s Total Retail 2016, a global survey of nearly 23,000 people, 78 percent of consumers are influenced by social media when shopping online. The following chart sums up in which ways social media affects online shopping behavior.



Infographic: The Great Influencer | Statista
 Report
Related Infographics
  • Social media
    What's the Trouble With Trump's Tweeting?

    This chart shows attitudes towards Donald Trump's tweeting by registered U.S. voters (in percent)

  • Android
    The Global Top 10 Android Apps

    This infographic shows the apps most often downloaded from the Play Store in February 2017.

  • Snapchat
    Snap's pre-IPO Revenue Per User In Context

    This chart shows global average revenue per user in the eight quarters leading up to the IPO of Facebook and Snap.

  • Media Use
    Where Instagram's Stationary Users Hail From

    This chart shows the regional distribution of desktop traffic to Instagram, by country

  • Social media
    Who's Watching & Creating Live Streaming Video in the U.S.

    This chart shows internet users who watched or created live streaming video on social media

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).