How social media influences shopping behavior
The Great Influencer
The rise of social media over the past decade has not only changed the way people communicate, it has undoubtedly also had an impact on how they shop, be it online or at a boutique around the corner.
Before making a purchase, consumers now have the chance to scroll through thousands of product photos on Instagram or Pinterest, look for promotions on a retailer’s Facebook page or scroll through comments in a brand’s Twitter feed.
According to PwC’s Total Retail 2016, a global survey of nearly 23,000 people, 78 percent of consumers are influenced by social media when shopping online. The following chart sums up in which ways social media affects online shopping behavior.
- Online shopping behavior in the United Kingdom (UK) 2014, by social media useOnline shopping behavior in the United Kingdom (UK) 2014, by social media use
- Social media influence on online shopping behavior in Belgium 2015Social media influence on online shopping behavior in Belgium 2015
- Social media and online shopping user actions taken in the UK 2013Social media and online shopping user actions taken in the UK 2013
- Global social networks ranked by number of users 2017Global social networks ranked by number of users 2017
- Instagram: video and image post user interactions 2016, by profile sizeInstagram: video and image post user interactions 2016, by profile size
- Total and e-commerce U.S. retail trade sales 2000-2015Total and e-commerce U.S. retail trade sales 2000-2015
- U.S. online shops and mail-order house sales 2003-2015U.S. online shops and mail-order house sales 2003-2015
- Online consumer expenditure in the Netherlands 2005-2016Online consumer expenditure in the Netherlands 2005-2016
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