How social media influences shopping behavior

The Great Influencer

by
,

The rise of social media over the past decade has not only changed the way people communicate, it has undoubtedly also had an impact on how they shop, be it online or at a boutique around the corner.

Before making a purchase, consumers now have the chance to scroll through thousands of product photos on Instagram or Pinterest, look for promotions on a retailer’s Facebook page or scroll through comments in a brand’s Twitter feed.

According to PwC’s Total Retail 2016, a global survey of nearly 23,000 people, 78 percent of consumers are influenced by social media when shopping online. The following chart sums up in which ways social media affects online shopping behavior.



Infographic: The Great Influencer | Statista
 Report
Related Infographics
  • Smartphones
    Smartphone Addiction Tightens Its Global Grip

    This infographic shows the hours per day spent online via a mobile device, per user.

  • Snapchat
    Where Else Can Brands Reach Snapchat Users?

    This chart shows how many of Snapchat's daily users in the U.S. use other platforms as well.

  • Snapchat
    The Brands Flocking to Snapchat

    This chart shows the share of brands worldwide that have a Snapchat account, by category

  • E-Commerce in China
    Facebook And Tencent Are The Biggest Players in Social Media

    This chart shows the monthly active users of selected social media networks and messaging services (in million)

  • Twitter
    Twitter's User Growth Picks Up Pace as Revenue Stutters

    This chart shows Twitter's revenue and user growth.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).