22k
3.6k

Ad Spend

Digital (Finally) Killed the TV Star

In 2017, worldwide digital ad spend finally beat TV. Digital ad spend reached $209 billion worldwide while TV ad spend stood at $178 billion this year, according to research by research agency Magna Global. And the upward trend in digital ad spend is likely to increase, reaching a possible $348 billion in 2022, while TV could stall.

Dyfed Loesche
Data Journalist
dyfed.loesche@statista.com +49 (40) 284 841 561

Infographic: Digital (Finally) Killed the TV Star | Statista

Description

This chart shows the worldwide digital and TV ad spending (in billion U.S. dollars)

Report

Download Chart
Online advertising spending in Germany 2017-2019+
Online advertising spending in Germany 2017-2019
Online advertising spending in Europe H1 2017-H1 2018, by format+
Online advertising spending in Europe H1 2017-H1 2018, by format
Online advertising spending in Sweden 2008-2018+
Online advertising spending in Sweden 2008-2018
Online advertising spending in Central and Eastern Europe 2018, by format+
Online advertising spending in Central and Eastern Europe 2018, by format
Online advertising spending in Western Europe 2018, by format+
Online advertising spending in Western Europe 2018, by format
Online advertising spending in Europe 2006-2017+
Online advertising spending in Europe 2006-2017

Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Related Infographics

Ad Fraud

Global Ad Fraud Is Down, Despite Increased Spending

Political Advertising

Political Advertising Expenditure On Google By State

March Madness

March Madness Is a Feast for Advertisers

Ad Spend

Where Ad Spend Has Most Traction

Advertising

25 Percent of Global Ad Spend Goes to Google or Facebook

Google

The Incredible Size of Google's Advertising Business

Show more

FAQ

  • Who may use the "Chart of the Day"?
    The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. More Information
  • Which topics are covered by the "Chart of the Day"?
    The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
  • Does Statista also create infographics in a customized design?
    For individual content and infographics in your Corporate Design, please visit our agency website www.statista-content-design.de

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Your contact to the Infografik Newsroom
Felix Richter
Data Journalist
felix.richter@statista.com +49 (40) 284 841 557

Statista Content & Information Design

Statista Content & Information Design

Research, storytelling, infographics & presentation design on any topic in your corporate design.

More Information

Menu