• Chart: Digital (Finally) Killed the TV Star

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Digital (Finally) Killed the TV Star

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Digital (Finally) Killed the TV Star

In 2017, worldwide digital ad spend finally beat TV. Digital ad spend reached $209 billion worldwide while TV ad spend stood at $178 billion this year, according to research by research agency Magna Global. And the upward trend in digital ad spend is likely to increase, reaching a possible $348 billion in 2022, while TV could stall.

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This chart shows the worldwide digital and TV ad spending (in billion U.S. dollars)

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Online advertising spending in Germany 2016-2018

Online advertising spending in Sweden 2008-2018

Online advertising spending in Europe H1 2017-H1 2018, by format

Online advertising spending in Central and Eastern Europe 2018, by format

Online advertising spending in Western Europe 2018, by format

Online advertising spending in Europe 2006-2017

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