Ad Spend

Digital (Finally) Killed the TV Star

In 2017, worldwide digital ad spend finally beat TV. Digital ad spend reached $209 billion worldwide while TV ad spend stood at $178 billion this year, according to research by research agency Magna Global. And the upward trend in digital ad spend is likely to increase, reaching a possible $348 billion in 2022, while TV could stall.

Dyfed Loesche
Data Journalist
dyfed.loesche@statista.com +49 (40) 284 841 561
Infographic: Digital (Finally) Killed the TV Star | Statista

Description

This chart shows the worldwide digital and TV ad spending (in billion U.S. dollars)

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Online advertising spending in Germany 2016-2018+
Online advertising spending in Germany 2016-2018
Online advertising spending in Sweden 2006-2016+
Online advertising spending in Sweden 2006-2016
Online advertising spending in Europe H1 2016-H1 2017, by format+
Online advertising spending in Europe H1 2016-H1 2017, by format
Online advertising spending in Europe 2006-2017+
Online advertising spending in Europe 2006-2017
Online advertising spending in Central and Eastern Europe 2017, by format+
Online advertising spending in Central and Eastern Europe 2017, by format
Online advertising spending in Western Europe 2017, by format+
Online advertising spending in Western Europe 2017, by format

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