The further development of intelligent assistants such as Amazon's Alexa has been a hot topic for a while now and, as our infographic illustrates, there is one very clear motivation for Jeff Bezos and his team to improve and expand on this tech - more sales. A lot more. Based on research
by Consumer Intelligence Research Partners, the average Amazon
user in the U.S. spends $1,000 per year at the site. Moving up the scale, Prime
members seem to be justifying their extra monthly subscription costs by splashing out $1,300. But it's once someone becomes so tied into the world of Amazon that they buy and install an Echo in their home that they really start spending. With an average outlay of $1,700 per year, Amazon will really be looking to get Alexa in more homes as soon as they can.