Considering Amazon’s dominant market position and powerful brand, one might think that the Seattle-based online retailer could cut back on its advertising spending a little. That couldn’t be further from the truth, however, as a recent ranking shows. According to Ad Age’s Leading National Advertisers 2020 report, Amazon spent $6.9 billion on advertising and promotion last year, making it the country’s leading ad spender.
Amazon is joined by media and telecommunication conglomerates Comcast and AT&T in the top three, with consumer goods giant Procter & Gamble and Walt Disney completing the top five. Ranked 12th with estimated spending of $2.8 billion, Walmart is the only other retailer in the top 25 of the ranking that is dominated by a mix of tech, media, consumer goods and financial services companies.