have risen to fame by winning over young digital natives before breaking through to the mainstream. These days, both platforms are still particularly popular among teenagers and people in their twenties, but both are gradually increasing their reach across all age groups.
According to a recent Pew Research study
, 40 and 26 percent of Americans aged 30 to 49 are using Instagram and Snapchat, respectively, these days, making them much less of a parents-free zone than many teenagers might like. Both platforms are no match for Facebook in terms of their reach across all age groups however, as the following chart illustrates.