While grocery shopping, there are certain brands which we always instinctively grab for, be it your favorite breakfast cereal or 'the best' frozen pizza. Companies work hard to not only deliver high quality products, but - arguably more importantly - also to build up a strong brand image among consumers. A newly released survey
by Morning Consult has revealed the food and beverage brands which have managed to do this most successfully. When it comes to net favorability (share of respondents giving a favorable rating minus the share giving a negative rating), Hershey's
is the winner with a score of 78.6.