There are few markets where brands matter more than in fashion and apparel. You can sell a white t-shirt for $10 dollars, or you can put a brand logo on it and sell the same shirt for $50 (or $120 for that matter). While some brands charge prices unaffordable for the majority of people and pride themselves in their exclusiveness, others happily cater to the mainstream and still manage to maintain a strong brand image.
Nike is one example for such a brand. Even though the company’s iconic Swoosh is omnipresent, the brand is almost universally loved – and not just by athletes. According to Statista’s Global Consumer Survey 2018, Nike is the most popular apparel/footwear brand in the United States. When asked about the brands they typically buy when it comes to clothing, shoes and accessories, 52 percent of the 2,010 Americans polled named Nike as one of their go-to brands, with Levi’s and Adidas ranking second and third in that category.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!