Among millennials in the UK, Netflix is currently the brand which is most often talked about in a positive way. According to YouGov's BrandIndex 'Millennial Mentions 2018', 76.5 percent of 18 to 34 year olds have had a conversation in the last two weeks in which the streaming service was given a complimentary mention. In second place, Spotify was discussed positively by 72.9 percent of respondents, while Primark breaks the tech brands' monopoly on popularity with an impressive 71.2 percent.
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