Among millennials in the UK, Netflix
is currently the brand which is most often talked about in a positive way. According to YouGov's BrandIndex 'Millennial Mentions 2018
', 76.5 percent of 18 to 34 year olds have had a conversation in the last two weeks in which the streaming service was given a complimentary mention. In second place, Spotify was discussed positively by 72.9 percent of respondents, while Primark breaks the tech brands' monopoly on popularity with an impressive 71.2 percent.