Despite the controversy surrounding Nike and its support of controversial NFL quarterback Colin Kaepernick, the U.S. sportswear giant remains a firm favorite of American teens. According to the latest edition of Piper Jaffray’s bi-annual “Taking Stock With Teens” survey, 22 percent of the roughly 8,000 teens surveyed this spring consider Nike their favorite clothing brand, with American Eagle, the Pittsburgh-based clothing retailer, a distant second.
Nike’s popularity is even more pronounced when it comes to footwear, where 41 percent of teenagers call the iconic brand with the swoosh their favorite. According to Piper Jaffray’s findings, Nike’s popularity among the youngest group of consumers isn’t just pointing towards a bright future for the company but helps with current results as well. Piper Jaffray found that teenagers on average spend $2,600 a year on food and clothes, amounting to a whopping $75 billion in collective spending power.
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