Comparison of domestic and cross-border e-commerce in Europe 2019, by country

Cross-border e-commerce purchases in 2019 were most likely to happen in the smaller European states, such as Malta, Cyprus, Montenegro, Luxembourg, and Iceland. Almost all Maltese respondents said that when they bought something online they used a foreign seller, either from within the EU or a country outside the EU (such as China). Consumers from Turkey, the Netherlands, Poland, and Sweden, on the other hand, preferred to buy online from domestic sellers. For instance, 95 percent of Dutch respondents bought online from domestic retailer. Note that Dutch consumers could sometimes also buy from abroad alongside their domestic purchase. Over half of individuals in the Netherlands said they also bought a product from a country outside of their own.

Share of individuals who bought something online in Europe, either domestically or from abroad, in 2019, by country

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Source

Release date

April 2020

Region

Europe

Survey time period

2019

Age group

16-74 years

Special properties

Individuals who ordered goods or services over the internet, for private use, in the last year

Supplementary notes

Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises. The European ICT usage surveys aim to collect and disseminate harmonized and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.

Data coverage corresponds to code I_IUBK of the INDIC_IS (Information Society Indicators).

No data was provided for Switzerland.

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