As millions of Americans are celebrating Thanksgiving, retailers across the country are preparing for what may be the busiest weekend of the year. Black Friday typically rings in the peak holiday shopping season and this year seems to be no exception.
According to Deloitte’s 2018 Holiday Shopping Survey
, late November can be expected to be the busiest period of this year’s holiday season with 72 percent of U.S. consumers planning to do holiday shopping between November 15th and 30th. Shoppers looking to snap up some bargains this weekend shouldn’t be afraid of traffic, crowds and long checkout lines as Black Friday will most likely live up to the original meaning of its name
Deloitte predicts holiday shoppers will spend an average of $1,536 this year with gifts accounting for $525 of that total. On average, Americans are expected to purchase 16 gifts with gift cards the most popular item.