Swede Felix Kjellberg has operated the account with the most subscribers on YouTube
(save YouTube’s own channels) for five years. But the owner of the account PewDiePie well-known for comedy and gaming videos is now facing a challenge from another fast-growing account on the video-sharing platform. T-Series is India’s biggest music label specializing in Bollywood soundtracks and is growing a large loyal following online.
As the Indian channel is inching up to steal the number one spot, Kjellberg and fellow YouTuber friends have rallied to keep it by publishing novelty diss track Bitch Lasagna about T-Series (which currently has almost 120 million views) and buying expensive seats at Sunday’s Super Bowl to hold up messages urging people to subscribe. Indian YouTubers have since jumped on the bandwagon and answered with their own tracks asking people to follow the T-Series account instead.
Kjellberg has managed to stay around 120,000 subscribers ahead of the T-Series channel recently but is not expected to hold on to the number one spot in the long run. A YouTube counter has been keeping track of each channel’s subscription numbers since Jan 17.