U.S. Spends Most on Snapchat Political Ads
Social Media Ads
The United States spends the most on political advertising on Snapchat, with campaigns spending over a half a million on political ad spending so far this year. Political groups in Canada spent about $469,766 on ads, while German political groups shelled out around $29,000 throughout 2019.
Snapchat has launched a mobile news channel on its platform for the 2020 campaign as the social media site attempts to be relevant for this election cycle. Last year was a tough year for the company, as daily active users decreased. Snapchat is looking to politics to engage users further as they rebound from its tough financial year.
This chart shows the sum of political ad spending on Snapchat in 2019 in U.S. dollars.