In 2021, the camera and social media company Snap Inc reported advertising costs of 62.4 million U.S. dollars, up from 29.5 million U.S. dollars in 2020, an increase in advertising expenditure of over 50 percent within one year.
Annual advertising expenditure of Snap from 2015 to 2021
(in million U.S. dollars)
The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
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Snap Inc.. (February 3, 2022). Annual advertising expenditure of Snap from 2015 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual advertising expenditure of Snap from 2015 to 2021 (in million U.S. dollars)." Chart. February 3, 2022. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. (2022). Annual advertising expenditure of Snap from 2015 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual Advertising Expenditure of Snap from 2015 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 3 Feb 2022, https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc., Annual advertising expenditure of Snap from 2015 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/668198/annual-snap-advertising-spend/ (last visited May 27, 2022)
