- Internet›
- Social Media & User-Generated Content›
Snap advertising spending 2015-2018
Snap advertising spending 2015-2018
Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
This statistic presents the annual advertising expenditure of Snap Inc. from 2015 to 2018. In the most recently reported year, the social app company spent 11.3 million U.S. dollars on advertising, up from 10.9 million U.S. dollars in ad spending in the preceding fiscal period.
Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
Loading statistic...
| Annual spending in million U.S. dollars | |
|---|---|
| 2018 | 11.3% |
| 2017 | 10.9% |
| 2016 | 9.4% |
| 2015 | 2.7% |
| Annual spending in million U.S. dollars | |
|---|---|
| 2018 | 11.3% |
| 2017 | 10.9% |
| 2016 | 9.4% |
| 2015 | 2.7% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the annual advertising expenditure of Snap Inc. from 2015 to 2018. In the most recently reported year, the social app company spent 11.3 million U.S. dollars on advertising, up from 10.9 million U.S. dollars in ad spending in the preceding fiscal period.
Show more- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2015 to 2018
- Supplementary notes
- The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2015 to 2018
- Supplementary notes
- The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Snapchat
- 119 page/s
- English
- pptx
- Detailed references
Everything On "Snapchat" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Snapchat"
- Snap. Inc.
The most important statistics
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Global annual revenue of Snap from 2016 to 2018, by region (in million U.S. dollars)Snap worldwide annual revenue 2016-2018, by region
- Global annual adjusted EBITDA of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide EBITDA 2015-2018
- Global annual net loss of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide net income 2015-2018
- Global revenue of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)Snap worldwide quarterly revenue 2015-2018
- Global net loss of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)Snap worldwide net income/loss 2015-2018, by quarter
- Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap sales and marketing spending 2015-2018
- Annual research and development expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap research and development spending 2015-2018
- Usage
The most important statistics
- Number of Snapchat users worldwide from 2018 to 2022 (in millions)Snapchat: number of global users 2018-2022
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018, by region (in millions)Daily active users of Snapchat 2014-2018, by region
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018 (in U.S. dollars)Snap quarterly ARPU 2016-2018
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018, by region (in U.S. dollars)Snap quarterly ARPU 2016-2018, by region
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015Time for social networks to reach 100 million MAU 2015
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017Snapchat user data requests by U.S. federal authorities 2014-2017
- Benchmark
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Market reach of the most popular Apple iOS apps in the United States as of June 2018Leading iOS app reach in the United States 2016
- Market reach of the most popular Apple iOS apps worldwide as of June 2018Leading iOS app reach worldwide 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Most popular mobile messaging apps in the United States as of October 2018, by average session duration (in minutes)Leading mobile messengers in the U.S. 2018, by session duration
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Demographics
The most important statistics
- Leading countries based on number of Snapchat users as of January 2019 (in millions)Countries with the most Snapchat users as of October 2019
- Distribution of Snapchat users worldwide as of January 2019, by genderSnapchat: distribution of global audiences 2019, by gender
- Distribution of Snapchat users worldwide as of January 2019, by age and genderSnapchat: distribution of global audiences 2019, by age and gender
- Number of Snapchat users in the United States from 2017 to 2023 (in millions)U.S. number of Snapchat users 2017-2023
- Snapchat user penetration in the United States from 2017 to 2023U.S. Snapchat user penetration 2017-2023
- Snapchat usage penetration in the United States from 2014 to 2020, by age groupU.S. Snapchat user reach 2014-2020, by age group
- Snapchat usage penetration in the United States as of March 2017, by age groupSnapchat user reach in the United States 2017, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by age groupSnapchat usage reach in the United States 2018, by age group
- Activities
The most important statistics
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
- Frequency of Snapchat use in the United States as of February 2018, by genderSnapchat usage frequency in the United States 2018, by gender
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016U.S. mobile social media video platforms of young adults 2016
- Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reachMost popular live streaming video platforms in the U.S. 2016, by reach
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age groupU.S. user preference of Instagram and Snapchat Stories 2016, by age group
- Share of internet users in the United States who have watched or created live streaming video on social media as of November 2016, by age groupU.S. social media live streaming video usage 2016, by age group
- Advertising and marketing
The most important statistics
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Worldwide advertising revenue of Snapchat from 2016 to 2020, by region (in million U.S. dollars)Global Snapchat advertising revenues 2016-2020, by region
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap advertising spending 2015-2018
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by formatU.S. Snapchat ad interaction rate 2017, by format
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of U.S. cell phone users who use Snapchat in 2013, by gender
- Share of U.S. cell phone users who use Snapchat in 2013, by ethnicity
- Share of U.S. cell phone users who use Snapchat in 2013, by age
- Share of U.S. cell phone users who use Snapchat in 2013, by income
- Latin America: Snapchat penetration in 2016, by age
- Latin America: Snapchat penetration in 2016, by gender
- Daily Snapchat users in Denmark 2015, by age group
- Level of awareness and usage of Snapchat in Germany in 2016
- Importance of Snapchat to its users in the United Kingdom (UK) 2014
- Children's usage of Snapchat in Norway 2015, by age group and gender
- Latin America: LinkedIn penetration in 2016, by age
- Share of U.S. consumers who use Snapchat to follow fashion brands/retailers 2017
- Sexystrangers: current and past usage in the United Kingdom (UK) June 2017
- Loving links: current and past usage in the UK 2017, by usage of adult dating
- Down: current and past usage in the United Kingdom (UK) June 2017
- Parship: current and past usage in the UK June 2017, by marital status and duration
- Share of registered users on Chinese online dating websites 2015
Studies
- Snapchat
- Photo apps in the United Kingdom (UK)
- Snap Annual Report 2018
- Snap Annual Report 2017
- Teens, Social Media & Technology 2018
- Social media advertising in the Netherlands
- Social media usage in the Netherlands
- Mobile social media usage in the United States
- Snaplytics Quarterly Report Q2 2017
- Social media usage in Belgium
- Mobile messenger apps
- Social content sharing
- Social Media Use in 2018
- Social media usage in Sweden
- Social media usage in Denmark
Statistics on "Snapchat"
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)
- Global annual revenue of Snap from 2016 to 2018, by region (in million U.S. dollars)
- Global annual adjusted EBITDA of Snap from 2015 to 2018 (in million U.S. dollars)
- Global annual net loss of Snap from 2015 to 2018 (in million U.S. dollars)
- Global revenue of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)
- Global net loss of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)
- Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Annual research and development expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Compensation of Snap's leading executive officers from 2015 to 2018 (in million U.S. dollars)
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Number of Snapchat users worldwide from 2018 to 2022 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018, by region (in millions)
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018 (in U.S. dollars)
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018, by region (in U.S. dollars)
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017
- Media usage in an internet minute as of June 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Market reach of the most popular Apple iOS apps in the United States as of June 2018
- Market reach of the most popular Apple iOS apps worldwide as of June 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Most popular mobile messaging apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
- Leading countries based on number of Snapchat users as of January 2019 (in millions)
- Distribution of Snapchat users worldwide as of January 2019, by gender
- Distribution of Snapchat users worldwide as of January 2019, by age and gender
- Number of Snapchat users in the United States from 2017 to 2023 (in millions)
- Snapchat user penetration in the United States from 2017 to 2023
- Snapchat usage penetration in the United States from 2014 to 2020, by age group
- Snapchat usage penetration in the United States as of March 2017, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by gender
- Percentage of U.S. internet users who use Snapchat as of January 2018, by urbanity
- Percentage of U.S. internet users who use Snapchat as of January 2018, by annual household income (in U.S. dollars)
- Social media activities on select social networks by social media users in the United States in November 2018
- Frequency of Snapchat use in the United States as of February 2018, by gender
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016
- Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reach
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group
- Share of internet users in the United States who have watched or created live streaming video on social media as of November 2016, by age group
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020, by region (in million U.S. dollars)
- Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format
- Social media platforms used by B2C marketers in North America as of July 2017
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- Which Discover stories do you usually view on Snapchat?
- Snapchat ad skipping penetration rate in the United States as of February 2017, by age
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by gender
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by ethnicity
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by age
- Percentage of U.S. cell phone users who used Snapchat in October 2013, by income
- Snapchat usage penetration in Latin America in 2016, by age
- Snapchat usage penetration in Latin America in 2016, by gender
- Share of daily Snapchat users in Denmark in 2015, by age group
- Do you know or use Snapchat?*
- Distribution of Snapchat users by importance ranking of Snapchat among social networks in the United Kingdom (UK) in January 2014
- Share of children who used Snapchat in Norway in 2015, by age group and gender
- LinkedIn usage penetration in Latin America in 2016, by age
- Do you use Snapchat to follow fashion brands and/or retailers?
- Share of individuals who are current or past users of Sexystrangers in the United Kingdom (UK) in June 2017*
- Share of individuals who are current or past users of Loving links in the United Kingdom (UK) in June 2017, by usage of adult dating*
- Share of individuals who are current or past users of Down in the United Kingdom (UK) in June 2017*
- Share of individuals who are current or past users of Parship in the United Kingdom (UK) in June 2017, by marital status and duration*
- Share of registered users on Chinese online dating websites as of 2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.