Snap advertising spending 2015-2022

Published by S. Dixon, Apr 13, 2023
In 2022, the camera and social media company Snap Inc reported advertising costs of 42.7 million U.S. dollars, down from 62.4 million U.S. dollars in 2020, a decrease in advertising expenditure of over 30 percent within one year.

Annual advertising expenditure of Snap from 2015 to 2022 (in million U.S. dollars)

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Release date

January 2023

Region

Worldwide

Survey time period

2015 to 2022

Supplementary notes

The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.

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