President Trump’s campaign has spent $12.7 million on their digital ads during the first half of this year, according to data compiled by Bulley Pulpit Interactive
. Between President Trump
campaigning for reelection for the entirety of his presidency to the enormous amount he has already spent, his campaign’s digital strategy and timeline are unprecedented.
Out of the top Democratic primary contenders, Elizabeth Warren has spent the most on digital ads, funneling nearly $2.8 million towards that end. Bernie Sanders and Joe Biden both spent $2.5 million on digital ads, even though Sanders announced his campaign nearly two months ahead of Biden. Most Democratic primary candidates have announced their bid within the first part of this year, giving them less time to build up capital and then spend it on ads when compared to the president.
Overall, Facebook continues to be an essential part of campaign spending. Almost all candidates are spending more on Facebook ads than on Google ads, with just under two-thirds of Trump’s digital dollars going towards Facebook. Most people get their news through the social networking site, making it a vital way to reach potential supporters and voters.
Pete Buttigieg, whose campaign scored a huge flow of cash
this past quarter, is the only candidate to spend more on Google than on Facebook.