Facebook Trumps MAGA on Political Ad Spend
Advertising on Facebook
Beto for Texas is the runner up in political advertising on Facebook, hitting just above $5 million. Beto O’Rourke is running against Republican Senator Ted Cruz, a closely watched, competitive election in a traditionally red state. The third biggest ad spender in the final election months of 2018 was the Make America Great Again Committee, President Trump’s campaign organization. MAGA spent over $3 million dollars on political ads on Facebook, even though Trump is not up for reelection until 2020. MAGA spent about a third of what Facebook spent on political advertisements.
This chart shows the top political ad spenders on Facebook between May and October 2018 in U.S. dollars.