Does Twitter Have a Stickiness Problem?
According to data published by Twitter analytics firm Twopcharts, Twitter may have a stickiness problem. According to the data there is a large discrepancy between the number of accounts created and the number of accounts that actually remain active. Of the 284 million accounts created in 2013, only 37 million (12.9%) were still actively tweeting in February 2014. On the other hand, of the 4 million accounts created in 2008, 1 million were still tweeting in February 2013, indicating that early Twitter adopters are more likely to stick with the service.
In case you are wondering how 284 million accounts can have been created last year when Twitter only has 241 monthly active users: According to Twopcharts, there are around 980 million Twitter accounts, of which only a small fraction is actually active.
- Twitter users in Sweden 2016, by age groupTwitter users in Sweden 2016, by age group
- Twitter users in Norway 2016, by age groupTwitter users in Norway 2016, by age group
- Share of Twitter users in Finland 2015, by age group and genderShare of Twitter users in Finland 2015, by age group and gender
- Global social networks ranked by number of users 2017Global social networks ranked by number of users 2017
- Ad-selling companies worldwide: digital advertising market share 2016-2019Ad-selling companies worldwide: digital advertising market share 2016-2019
- Digital display ad revenue in the U.S. 2016-2019, by companyDigital display ad revenue in the U.S. 2016-2019, by company
- Leading online social platforms based on reach in the Netherlands 2016Leading online social platforms based on reach in the Netherlands 2016
- Social networks by number of visits in Germany 2016Social networks by number of visits in Germany 2016
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