Does Twitter Have a Stickiness Problem?
According to data published by Twitter analytics firm Twopcharts, Twitter may have a stickiness problem. According to the data there is a large discrepancy between the number of accounts created and the number of accounts that actually remain active. Of the 284 million accounts created in 2013, only 37 million (12.9%) were still actively tweeting in February 2014. On the other hand, of the 4 million accounts created in 2008, 1 million were still tweeting in February 2013, indicating that early Twitter adopters are more likely to stick with the service.
In case you are wondering how 284 million accounts can have been created last year when Twitter only has 241 monthly active users: According to Twopcharts, there are around 980 million Twitter accounts, of which only a small fraction is actually active.
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- Twitter users in Norway 2016, by age groupTwitter users in Norway 2016, by age group
- Share of Twitter users in Finland 2015, by age group and genderShare of Twitter users in Finland 2015, by age group and gender
- Digital display ad revenue in the U.S. 2016-2019, by companyDigital display ad revenue in the U.S. 2016-2019, by company
- Most popular Facebook fan pages 2017Most popular Facebook fan pages 2017
- Leading online social platforms based on reach in the Netherlands 2016Leading online social platforms based on reach in the Netherlands 2016
- Global social networks ranked by number of users 2017Global social networks ranked by number of users 2017
- Share of U.S. internet users who use selected social networks 2012-2016Share of U.S. internet users who use selected social networks 2012-2016
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