Twitter: distribution of global audiences 2022, by gender

As of January 2022, micro-blogging platform Twitter was slightly more popular with men than women, with male audiences accounting for 56.4 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on Twitter, making up more than 38 percent of users worldwide.

How many people use Twitter?

Although Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 76 million Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and Brazil, respectively.

How is Twitter used?

Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.