Consumer Interest In iWatch Depends On Its Price


When Apple finally unveils its long-rumoured smartwatch, allegedly called ‘iWatch’, one of the biggest questions will not be whether it can make phone calls, track calories or measure your heartbeat, it will be how much it costs.

According to the results of a survey published by investment firm Piper Jaffray in June, 31% of the respondents would be willing to pay between $100 and $200 for the rumoured iWatch, and only 15% would be willing to pay more than $300. Considering that the respondents in Piper Jaffray’s survey skew affluent with an average household income of $130,000, the willingness to pay in the general population is probably even lower.

The overall low willingness to pay for the iWatch could become a problem for Apple. Rumours have it that the company's first venture into wearables could be priced around $400, which would limit the device's appeal in the eyes of many consumers. However, Apple appears to be pretty bullish about the upcoming device: first Apple's chief designer Jony Ive jokingly suggested that Switzerland (one of the largest watch-making nations in the world) could be in trouble, and then the company invited a number of high-profile fashion journalists to Tuesday's launch event.

Infographic: Consumer Interest In iWatch Depends On Its Price | Statista
Related Infographics
  • Wearable technology
    Fitbit Leads Global Wearables Market

    This chart shows worldwide wearable device shipments by the Top 5 vendors.

  • Wearable technology
    Why Fitbit's Interest in Pebble Must Be About Tech and Talent

    This chart shows worldwide device shipments of Fitbit and Pebble in Q3 2015 and Q3 2016.

  • Wearable technology
    Smartwatches - The Next Big Thing That Wasn't

    This chart shows estimated global smartphone shipments since Q2 2014.

  • Wearable technology
    The Global Wearables Market in 2015

    This chart shows worldwide wearable device shipments by the Top 5 vendors in 2015.

  • Wearable technology
    Smartwatches Push Past Swiss Watches for the First Time

    This chart compares worldwide smartwatch shipments to Swiss watch shipments in Q4 2015.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl