The Global Wearables Market in 2015
According to estimates published by market research firm IDC, Apple sold 4.1 million Apple Watches in the fourth quarter of 2015. While that makes the Cupertino-based company the world’s no. 1 smartwatch vendor and the second-largest vendor of wearable devices in general, analysts widely considered the number a disappointment. As Apple devices make for popular Christmas gifts, the company typically sees its sales spike in the holiday quarter. Apple Watch sales increased by no more than 5 percent over the previous quarter, indicating that Apple’s smartwatch wasn’t among the most-wanted items this holiday season.
The opposite appears to have been the case for wearables market leader Fitbit. The company that specializes in fitness armbands considerably cheaper than most smartwatches saw shipments jump by more than 70 percent during the holiday quarter.
Despite consumers’ ongoing skepticism about the value added by smartwatches, the global wearables market grew by 172 percent in 2015. Fitbit, Apple and Co. shipped a total of 78.1 million devices in the past year, up from 28.8 million in 2014.
- Number of health & fitness wearable devices and app users in the UK 2014-2015Number of health & fitness wearable devices and app users in the UK 2014-2015
- Average price of wearable technology products in the United Kingdom (UK) 2014Average price of wearable technology products in the United Kingdom (UK) 2014
- Wearable technology market share in the United Kingdom (UK) 2014, by productWearable technology market share in the United Kingdom (UK) 2014, by product
- Top reasons for Americans using e-health apps or devices 2017Top reasons for Americans using e-health apps or devices 2017
- Connected wearable devices worldwide 2016-2021Connected wearable devices worldwide 2016-2021
- Wearable tech device users in the Nordics 2017Wearable tech device users in the Nordics 2017
- Share of people who bought smart wearables in Norway 2014-2016Share of people who bought smart wearables in Norway 2014-2016
- Smartwatch unit sales worldwide 2014-2018Smartwatch unit sales worldwide 2014-2018
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