The Global Wearables Market in 2015
According to estimates published by market research firm IDC, Apple sold 4.1 million Apple Watches in the fourth quarter of 2015. While that makes the Cupertino-based company the world’s no. 1 smartwatch vendor and the second-largest vendor of wearable devices in general, analysts widely considered the number a disappointment. As Apple devices make for popular Christmas gifts, the company typically sees its sales spike in the holiday quarter. Apple Watch sales increased by no more than 5 percent over the previous quarter, indicating that Apple’s smartwatch wasn’t among the most-wanted items this holiday season.
The opposite appears to have been the case for wearables market leader Fitbit. The company that specializes in fitness armbands considerably cheaper than most smartwatches saw shipments jump by more than 70 percent during the holiday quarter.
Despite consumers’ ongoing skepticism about the value added by smartwatches, the global wearables market grew by 172 percent in 2015. Fitbit, Apple and Co. shipped a total of 78.1 million devices in the past year, up from 28.8 million in 2014.
- Number of health & fitness wearable devices and app users in the UK 2014-2015Number of health & fitness wearable devices and app users in the UK 2014-2015
- Wearable technology sales volume in the United Kingdom (UK) 2014, by productWearable technology sales volume in the United Kingdom (UK) 2014, by product
- Wearable technology sales value in the United Kingdom (UK) 2014, by productWearable technology sales value in the United Kingdom (UK) 2014, by product
- U.S. internet usage penetration 2015, by age groupU.S. internet usage penetration 2015, by age group
- Number of Nike's non-U.S. retail stores 2009-2016Number of Nike's non-U.S. retail stores 2009-2016
- Connected device reach in the U.S. 2016Connected device reach in the U.S. 2016
- Share of global wearables sales 2014-2018, by categoryShare of global wearables sales 2014-2018, by category
- Global unit sales of wearables 2014-2016, by region Global unit sales of wearables 2014-2016, by region
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