Following the release of the Apple Watch Series 3, including an LTE-enabled model, Apple returned to the top of the global wearables market in the fourth quarter of 2017. Having shipped 8 million smartwatches between October and December, Apple leapfrogged Fitbit and Xiaomi, ranked second and third for the quarter, respectively.
Apple’s return to the top was helped by the weakness of 2016’s market leader Fitbit. In the process of transitioning from affordable fitness trackers to more expensive smartwatches, Fitbit’s shipments declined by more than 30 percent in 2017, causing the company’s stock price to crater following its latest earnings report.
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