Thinking about online marketplaces, Amazon and eBay spring to the minds of most Americans and Europeans. And yet, they’re only ranked third and fifth in the world in terms of gross merchandise volume.
According to estimates from Statista’s ecommerceDB, a database profiling more than 20,000 online stores worldwide, Chinese Taobao and Tmall, both owned and operated by Alibaba, are the world’s largest online marketplaces, with GMVs of $490 billion and $464 billion, respectively, in 2019. Amazon ranks third with an estimated GMV of $397, with another Chinese platform, JD.com, and eBay completing the top five.
To find out more about ecommerceDB and the methodology applied, click here.