Alibaba is often thought of as the Amazon of China, but popular Chinese B2C e-commerce platform JD.com actually comes closer to the core Amazon business model of selling one’s own stock of products to consumers. Alibaba, which is running different wholesale platforms and third-party seller marketplaces, actually has very little traditional B2C sales. JD, on the other hand, beats out local competitors in this area. Like Amazon in the U.S., the company has created a substantial dominance in the market segment.
JD – which is short for Jingdong – has been online since 2004 and is headquartered in Beijing. The company is know in China and internationally for its forays into drone delivery. According to Forbes, JD.com has around 180,000 employees, few compared with Amazon’s almost 800,000. But according to Statista's Ecommerce DB, its sales were comparable to that of the U.S. e-commerce behemoth, nevertheless.
Other large players in traditional Greater China e-commerce are the website of physical retailer Suning as well as online shop Vip.com, which is listed on the New York Stock Exchange, and appliance maker Midea, who is also the owner of German robotics company Kuka.