The U.S. Is Miles Ahead in Terms of Video Advertising
Considering the steep increase in online video consumption over the past few years, it doesn’t come as a surprise that video advertising is also on the rise. According to Statista’s market report “Digital Advertising: Video [PDF]”, worldwide video ad revenue is on track to reach $45.5 billion by 2021, of which $16.8 billion will be generated in the U.S. alone.
As our chart illustrates, the U.S. is miles ahead of everyone else in terms of video advertising revenue per user. For more insights and revenue forecasts for other countries, check out Statista’s Digital Market Outlook.
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