The total online video advertising spending in Japan was estimated at 625.3 billion Japanese yen in 2023. A breakdown by type shows that in-stream ads and in-feed ads were the leading types of online video ads during that year, while a breakdown by device shows that smartphones accounted for a larger part than connected TVs and PCs. It was projected that the total video ad spending would increase to more than 1.02 trillion yen by 2027.
Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027
(in billion Japanese yen)
Characteristic
Ad spending in billion Japanese yen
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CyberAgent. (February 21, 2024). Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/
CyberAgent. "Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. February 21, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/
CyberAgent. (2024). Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/
CyberAgent. "Online Video Advertising Spending in Japan from 2022 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/
CyberAgent, Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/ (last visited September 01, 2024)
Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberAgent, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/