FIFA World Cup Brand Worth More Than Ever
"FIFA and UEFA are responsible, they need a sense of proportion and have to find the right balance between commercial interests and a sporting perspective," warned Joachim Löw, coach of the German national team, ahead of the change.
Data published by Forbes, shows that the FIFA World Cup has increased in brand value to 229 million U.S. dollars in 2015. The brand value indicates the potential revenue from media, sponsorship, tickets and licensed merchandise per event day.
This chart illustrates the growth in brand value of the FIFA World Cup (from 2012 – 2016)