This year’s Super Bowl LI will be played in Houston, Texas, on Feb. 5, 2017. The Patriots will clash with the Falcons. Lady Gaga will headline the halftime show as millions of Americans watch on. Retailers look forward to the match as people spend an extra buck for their parties. As our infographic shows, viewers like to buy dips and sauces, dig into pizzas and Frankfurters. Of course beer and liquor sales also go up.