• Romania: e-commerce user 2017-2025

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In Romania, approximately 9.2 million people used e-commerce in 2021. By 2025, e-commerce use will increase to an estimated 10.6 million people.

Number of e-commerce users in Romania from 2017 to 2025 (in millions)

Characteristic	Users in millions
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Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. Details on the methodology can be found at https://cdn.statcdn.com/static/img/emarkets/dmo-methodology-en.pdf.