Samsung brand profile in the United States 2022
When it comes to consumer electronics online shop users, brand awareness of Samsung is at 95% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in the United States?
In total, 43% of U.S. consumer electronics online shop users say they like Samsung. However, in actuality, among the 95% of U.S. respondents who know Samsung, 45% of people like the brand.
What is the usage share of Samsung in the United States?
All in all, 25% of consumer electronics online shop users in the United States use Samsung. That means, of the 95% who know the brand, 26% use them.
How loyal are the customers of Samsung?
Around 21% of consumer electronics online shop users in the United States say they are likely to use Samsung again. Set in relation to the 25% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Samsung in the United States?
In July 2022, about 29% of U.S. consumer electronics online shop users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Samsung in the United States.
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