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Ad spending distribution in the Philippines in 2021, by media

Distribution of advertising spending in the Philippines in 2021, by media

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Supplementary notes

Data provided by Statista Market Outlook are estimates
Traditional Advertising refers to above-the-line media that delivers commercial messages to broad audiences. This includes mass media such as TV, radio, newspapers, magazines, and various out-of-home (OOH) formats.
Digital Advertising uses the internet to deliver marketing messages in various formats to internet users. This includes advertisements in the results pages of search engines (search advertising); advertisement banners, e.g., so-called skyscrapers (banner advertising); advertisements within video players (video advertising); paid digital classifieds (classifieds); and digital audio advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services.
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.
Detailed definitions can be found in the individual market segments.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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Statistics on " Media in the Philippines "

Statistics on Media in the Philippines



Mass media


Digital media


Social media


Video streaming


News consumption




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