Philippines: ad spending distribution by media

The majority of money spent on advertising in the Philippines was spent on online advertising, accounting for about 55 percent of overall spending. TV advertising accounted for another 25.3 percent of overall spending, followed by radio and out-of-home advertising.

Distribution of advertising spending in the Philippines in 2021, by media

Characteristic	Advertising spending share
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Supplementary notes

Data provided by Statista Market Outlook are estimates
Traditional Advertising refers to above-the-line media that delivers commercial messages to broad audiences. This includes mass media such as TV, radio, newspapers, magazines, and various out-of-home (OOH) formats.
Digital Advertising uses the internet to deliver marketing messages in various formats to internet users. This includes advertisements in the results pages of search engines (search advertising); advertisement banners, e.g., so-called skyscrapers (banner advertising); advertisements within video players (video advertising); paid digital classifieds (classifieds); and digital audio advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services.
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.
Detailed definitions can be found in the individual market segments.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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