In 2023, the estimated value of the digital advertising expenditure in the Philippines amounted to approximately 1.76 billion U.S. dollars. Spending on online search ads amounted to an estimated 583 million U.S. dollars - the highest across all categories, followed by spending on digital video ads. Meanwhile, online ad spending on influencer activities amounted to about 94 million U.S. dollars.
February 2024
Philippines
2023
figures are estimates
Figures represent full-year digital advertising spend for 2023. Spend values include advertising on mobile and desktop devices. Values do not include spend on e-mail marketing, audio adverts, influencer marketing, sponsorships, product placement or commission-based affiliate systems.
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