Philippines: advertising spending by segment 2021

In 2021, advertising spending in the Philippines lay at almost 2.1 billion U.S dollars. The clear majority of this was spend on TV & video advertising, followed by digital banner and search advertising. Print advertising on the other hand only accounted for around 75 million U.S. dollars in spending.

Value of advertising spending in the Philippines in 2021, by segment (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Outlook are estimates.
Traditional Advertising refers to above-the-line media that delivers commercial messages to broad audiences. This includes mass media such as TV, radio, newspapers, magazines, and various out-of-home (OOH) formats.
Digital Advertising uses the internet to deliver marketing messages in various formats to internet users. This includes advertisements in the results pages of search engines (search advertising); advertisement banners, e.g., so-called skyscrapers (banner advertising); advertisements within video players (video advertising); paid digital classifieds (classifieds); and digital audio advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services.
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.
Detailed definitions can be found in the individual market segments.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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