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Social media advertising audience profile 2020, by age and gender

As of January 2020, about 16.7 percent of social media advertising audience were females aged 18 to 24, while 15.3 percent were males. It is forecasted that by 2025, around 90 million Filipinos would become users of social networking platforms.

Share of advertising audience of social media in the Philippines as of January 2020, by age and gender

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Release date

February 2020



Survey time period


Supplementary notes

Figures represent the share of the total advertising audience across Facebook, Instagram and FB messenger, by age and gender.

Facebook's tools do not publish audience data for gender's other than male or female. Data on this chart represent the social media advertising audience only, and may not correlate to respective shares of the total monthly active social media users.

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Statistics on "Social media usage in the Philippines"

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