Japan: milk substitute consumption 2017-2027

In 2021, the Japanese market for milk substitutes generated a revenue of 152 billion Japanese yen. Total consumption increased to a new record high of around 440 million kilograms. This was an increase of almost five million kilograms compared to the previous year. The Statista Consumer Market Outlook further estimates that by 2027, Japanese consumption of milk substitutes will increase to over 822.5 million kilograms.

Total consumption of milk substitutes in Japan from 2017 to 2027 (in million kilograms)

Characteristic	Consumption in million kilograms
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Supplementary notes

The Milk Substitutes segment covers all types of plant-based milk, such as soya, almond, oat, rice, coconut, spelt, and other. “Other” includes hazelnut, soya/rice blend, buckwheat, cashew, pea, millet, lupine, hemp, quinoa, flax seed, grain, etc. Considered in this segment are plant-based plain milk as well as plant-based flavored milk.

All figures are estimates. A detailed methodologycan be found in the Statista Market Outlook.

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