Gen Z reasons to buy natural cosmetics in the United States 2021

Published by
Alexander Kunst,
Mar 16, 2022
The displayed data on Generation Z drivers of natural cosmetics purchases shows results of the GCS Special Beauty & Cosmetics, conducted in the United States in 2021. Some 44 percent of Gen Z respondents stated that they buy natural cosmetics because it's better for nature and the environment.

Generation Z drivers of natural cosmetics purchases in the United States in 2021

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Number of respondents

237 respondents

Age group

16 years and older

Special properties

Gen Z, female residential online population who did purchase natural cosmetics

Supplementary notes

During the survey, the question was phrased as follows: "Why do you buy natural cosmetics?"

Multiple answers were possible.

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