Factors that lead Gen Z to spend more on health and beauty products globally 2021

Published by
Dominique Petruzzi,
Mar 9, 2023
Based on a survey conducted by Capgemini, in 2021, approximately 69 percent of surveyed participants belonging to Generation Z stated that they were willing to spend more on health and beauty products that contain natural and clean ingredients. Around the same percentage of Generation Z respondents trusted the opinion of online influencers when deciding to pay more for a health and beauty product.

Factors that lead Gen Z to spend more on health and beauty products worldwide in 2021

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Release date

2022

Region

Worldwide

Survey time period

October to November, 2021

Number of respondents

1,014*

Age group

18 years and older

Special properties

Gen Z shoppers

Supplementary notes

*Consumers from the United States, the United Kingdom, Australia, Canada, France, Germany, Italy, Spain, the Netherlands, and Sweden were surveyed.

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