Most popular product discovery channels for Gen Z beauty shoppers in the U.S. 2024

Published by Statista Research Department, Jul 3, 2024

In 2024, social media was the top beauty product discovery channel for members of Generation Z in the United States. More than half (62 percent) of surveyed consumers saw or heard about a new beauty product that they later went on to purchase via social media.

Most popular beauty product discovery channels among Gen Z shoppers in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

U.S. beauty shoppers

Supplementary notes

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Other statistics that may interest you Beauty and personal care e-commerce in the United States

Overview

8

Leading stores

5

Leading channels

7

Online shopping

7

Users and spending habits

6

Spotlight: Gen Z shoppers

5

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Topics

Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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* For commercial use only

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