Reebok brand profile in the United States 2022
When it comes to sportswear users, brand awareness of Reebok is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reebok in the United States?
In total, 33% of U.S. sportswear users say they like Reebok. However, in actuality, among the 91% of U.S. respondents who know Reebok, 36% of people like the brand.
What is the usage share of Reebok in the United States?
All in all, 25% of sportswear users in the United States use Reebok. That means, of the 91% who know the brand, 27% use them.
How loyal are the owners of Reebok?
Around 19% of sportswear users in the United States say they are likely to use Reebok again. Set in relation to the 25% usage share of the brand, this means that 76% of their owners show loyalty to the brand.
What's the buzz around Reebok in the United States?
In September 2022, about 20% of U.S. sportswear users had heard about Reebok in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Reebok in the United States.
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