Puma brand profile in the United States 2022
How high is the brand awareness of Puma in the United States?
When it comes to sneakers users, brand awareness of Puma is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Puma in the United States?
In total, 32% of U.S. sneakers users say they like Puma. However, in actuality, among the 92% of U.S. respondents who know Puma, 35% of people like the brand.
What is the usage share of Puma in the United States?
All in all, 21% of sneakers users in the United States use Puma. That means, of the 92% who know the brand, 23% use them.
How loyal are the owners of Puma?
Around 14% of sneakers users in the United States say they are likely to use Puma again. Set in relation to the 21% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Puma in the United States?
In September 2022, about 17% of U.S. sneakers users had heard about Puma in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Puma in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Puma is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Puma in the United States?
In total, 32% of U.S. sneakers users say they like Puma. However, in actuality, among the 92% of U.S. respondents who know Puma, 35% of people like the brand.
What is the usage share of Puma in the United States?
All in all, 21% of sneakers users in the United States use Puma. That means, of the 92% who know the brand, 23% use them.
How loyal are the owners of Puma?
Around 14% of sneakers users in the United States say they are likely to use Puma again. Set in relation to the 21% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Puma in the United States?
In September 2022, about 17% of U.S. sneakers users had heard about Puma in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Puma in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
