Puma Group's gross profit worldwide from 1993 to 2019

Sportswear firm Puma made a gross profit of around 2.69 billion euros in 2019, an increase of around 437 million euros on the previous year. Global sales of Puma footwear, apparel, and accessories amounted to around 5.5 billion euros that year.

Why has Puma’s gross profit increased?

Puma’s gross profit has increased year-on-year since 2014 and exceeded two billion euros for the first time in 2018. Improved sales of new products is likely to have contributed to the rising profit: apparel sales increased by 381.2 million euros between 2018 and 2019. Efficiencies in the sourcing of key materials such as leather, cotton, and polyester may have contributed to a higher gross profit margin. Asia is the company’s strongest sourcing region, with 94 percent of suppliers located on the continent.

The growing importance of the Asia/Pacific region

The six most important sourcing countries to Puma are all in Asia: Vietnam, China, Cambodia, Bangladesh, Indonesia, and India. The region is crucial for the sourcing of materials and is also developing into a key market for sales. Driven by an accelerating market in China, sales in the Asia/Pacific region rose by 321 million euros between 2018 and 2019, increasing the sales share of the region to 26.6 percent.

Gross profit of the Puma Group worldwide from 1993 to 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

1993 to 2019

Supplementary notes

Figures prior to 2018 were taken from previous editions of the publication.

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