Consolidated sales of the Puma Group worldwide from 2012 to 2018, by region

Sports brand Puma continued its recent growth by announcing consolidated sales of 4.65 billion euros worldwide in 2018. The region with the largest sales share was Europe, the Middle East, and Africa (EMEA) with 38.7 percent.

Puma hunting sales in Asia/Pacific region

Puma divides its consolidated sales into three geographic regions: EMEA, the Americas, and Asia/Pacific. Sales of its footwear, apparel, and accessories exceeded one billion euros in all three regions for the first time in 2018. Sales from the Asia/Pacific region amounted to the smallest share in 2018 (26.6 percent). However, driven by an accelerating market in China, the year-on-year sales increase of 414 million euros between 2017 and 2018 was the largest of Puma’s three regions.

Speed and spirit at Puma’s core

Puma launched a marketing campaign in 2014 with the mission of becoming the fastest sports brand in the world. Alongside a new slogan, Forever Faster, Puma signed partnerships with top sprint athletes, including the fastest man in the world, Usain Bolt, and the fastest man in Europe, Jimmy Vicaut. Puma’s campaign does not only refer to its product range but also its growing number of employees and business processes. The company strives to be ahead of its competitors by making fast decisions and invests more than 50 million euros per year into research and development projects.

Puma's consolidated sales worldwide from 2012 to 2018, by region

YearEMEAAmericasAsia/PacificCentral units/consolidation
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Source

Release date

February 2019

Region

Worldwide

Survey time period

2012 to 2018

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