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Consolidated sales of the Puma Group worldwide from 2012 to 2019, by region

Sports brand Puma continued its recent growth by announcing sales of 5.5 billion euros worldwide in 2019. The region with the largest sales share was Europe, the Middle East, and Africa (EMEA) with 38.7 percent.

Puma hunting sales in Asia/Pacific region

Puma divides its consolidated sales into three geographic regions: EMEA, the Americas, and Asia/Pacific. Sales of its footwear, apparel, and accessories exceeded two billion euros in EMEA for the first time in 2019. Sales from the Asia/Pacific region amounted to the smallest share in 2019 (26.6 percent). However, this market has experienced strong growth in recent years, driven by an accelerating market in China, year-on-year sales increased by 321 million euros between 2018 and 2019.

Speed and spirit at Puma’s core

Puma launched a marketing campaign in 2014 with the mission of becoming the fastest sports brand in the world. Alongside a new slogan, Forever Faster, Puma signed partnerships with top sprint athletes, including the fastest man in the world, Usain Bolt, and the fastest man in Europe, Jimmy Vicaut. Puma’s campaign does not only refer to its product range but also its growing number of employees and business processes. The company strives to be ahead of its competitors by making fast decisions and invests more than 50 million euros per year into research and development projects.

Puma's net sales worldwide from 2012 to 2019, by region

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2012 to 2019

Supplementary notes

Figures prior to 2019 were taken from previous editions of the publication.

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