Kappa brand profile in Germany 2022
When it comes to sportswear users, brand awareness of Kappa is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kappa in Germany?
In total, 20% of German sportswear users say they like Kappa. However, in actuality, among the 83% of German respondents who know Kappa, 24% of people like the brand.
What is the usage share of Kappa in Germany?
All in all, 16% of sportswear users in Germany use Kappa. That means, of the 83% who know the brand, 19% use them.
How loyal are the owners of Kappa?
Around 11% of sportswear users in Germany say they are likely to use Kappa again. Set in relation to the 16% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Kappa in Germany?
In September 2022, about 9% of German sportswear users had heard about Kappa in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Kappa in Germany.
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