Aperol brand profile in the United States 2022
When it comes to spirits drinkers, brand awareness of Aperol is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aperol in the United States?
In total, 8% of U.S. spirits drinkers say they like Aperol. However, in actuality, among the 32% of U.S. respondents who know Aperol, 25% of people like the brand.
What is the usage share of Aperol in the United States?
All in all, 6% of spirits drinkers in the United States use Aperol. That means, of the 32% who know the brand, 19% use them.
How loyal are the drinkers of Aperol?
Around 5% of spirits drinkers in the United States say they are likely to use Aperol again. Set in relation to the 6% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Aperol in the United States?
In October 2022, about 9% of U.S. spirits drinkers had heard about Aperol in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Aperol in the United States.
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