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Best advertising methods to understand product benefits U.S./Canada 2018

Consumer attitudes on the best sources for product benefit information in the United States and Canada in 2018

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Release date

July 2018


Canada, United States

Survey time period


Age group

18 years and older

Supplementary notes

*The consumer respondents are split 50%/50% by gender. The consumers are also evenly split between being based in the U.S. and Canada. The age ranges are in thirds: 18 to 24 years old (33% of the respondents); 25 to 34 (33%), and 35 to 54 (33%).

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