The average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2029 by in total 196.1 U.S. dollars (+47.4 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 609.81 U.S. dollars and therefore a new peak in 2029. Notably, the average ad spending per internet user of the 'Search Advertising' segment of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.
Additional information: Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (October 1, 2024). Average revenue per unit (ARPU) in the search advertising segment of the advertising market United States from 2019 to 2029 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/forecasts/1438294/average-revenue-per-unit-arpu-search-advertising-advertising-market-united-states
Statista Market Insights. "Average revenue per unit (ARPU) in the search advertising segment of the advertising market United States from 2019 to 2029." Chart. October 1, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/forecasts/1438294/average-revenue-per-unit-arpu-search-advertising-advertising-market-united-states
Statista Market Insights. (2024). Average revenue per unit (ARPU) in the search advertising segment of the advertising market United States from 2019 to 2029. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/forecasts/1438294/average-revenue-per-unit-arpu-search-advertising-advertising-market-united-states
Statista Market Insights. "Average Revenue per Unit (Arpu) in The Search Advertising Segment of The Advertising Market United States from 2019 to 2029." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1438294/average-revenue-per-unit-arpu-search-advertising-advertising-market-united-states
Statista Market Insights, Average revenue per unit (ARPU) in the search advertising segment of the advertising market United States from 2019 to 2029 Statista, https://www.statista.com/forecasts/1438294/average-revenue-per-unit-arpu-search-advertising-advertising-market-united-states (last visited October 13, 2024)
Average revenue per unit (ARPU) in the search advertising segment of the advertising market United States from 2019 to 2029 [Graph], Statista Market Insights, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1438294/average-revenue-per-unit-arpu-search-advertising-advertising-market-united-states