• Digital Market Outlook: U.S. search ad spending growth by device 2025

The mobile search ad spending in the U.S. grew by 14.1 percent in 2020 compared to the previous year. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital search advertising spending growth in the United States from 2018 to 2025, by device

Characteristic	Desktop	Mobile
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Release date

October 2021

More information

Region

United States

Survey time period

2018 to 2020

Supplementary notes

* Forecast - data as of October 2021.
Paid-for-search advertising (SEA) denotes text-based or image advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google Ads is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.