• Digital Market Outlook: U.S. search ad spending growth by device 2024

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The graph presents the digital search advertising spending growth in the United States from 2018 to 2024, broken down by device. The mobile search ad spending in the U.S. grew by 23.15 percent in 2019 compared to the previous year. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital search advertising spending growth in the United States from 2018 to 2024, by device

	Mobile	Desktop
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Release date

July 2020

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Region

United States

Survey time period

2018 and 2019

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Paid-for-search advertising (SEA) denotes text-based or image advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google Ads is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.