Number of ads blocked by Google in 2016, by type (in millions)

TypeNumber of ads blocked in millions
Total1,700
"Trick to click"112
Deceiving, misleading and shocking users80
Healthcare violations68
Illegal gambling violations17
Intentionally attempting to trick Google detection systems7
Payday loan ads5
Mobile self-clicking ads0.02

© Statista 2017

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The chart shows the number of ads blocked by Google in 2016, by type. Google blocked more than five million pay day loan ads in 2016.
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Release date
January 2017
Region
Worldwide
Survey time period
2016

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