Brazil: internet user penetration 2018-2027

It was forecast that, in 2022, around 77.87 percent of the Brazilian population would have accessed the web. The internet penetration rate in that South American country was projected to reach 83 percent three years later and 85.46 percent by 2027. In 2020, Brazil was the largest connected market in Latin America and had the fifth-biggest online population worldwide.

Connection in the palm of the hand

Nearly two-thirds of the web traffic in Brazil was generated via mobile devices, as most users accessed the internet through mobile devices. Out of roughly 152 million Brazilians who accessed the web in 2021, more than 150 million did so using a mobile phone. Moreover, almost 88.16 million people in Brazil used the internet exclusively through cell phones.

Interpersonal communication

Once online, Brazilians enjoy staying in touch with each other. Around three out of four internet users in that Portuguese-speaking country were on social media. Furthermore, the percentage of people online in Brazil exchanging messages over the internet is even higher: over nine out of ten users turned to messaging solutions.