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Brazil: internet user penetration 2015-2025

In 2019, around 65 percent of the Brazilian population accessed the internet. It has been forecast that, in 2020, approximately two out of three (67 percent of) Brazilians would have used the Web. Overall, Brazil is one of the biggest online markets worldwide.

Connection in the palm of the hand

Most of the web traffic in Brazil was generated via desktop computers. Yet most people in the South American country used the internet through mobile devices. Out of roughly 127 million Brazilians who accessed the web in 2019, more than 123 million did so using a mobile phone. Moreover, around 71 million people in Brazil used the internet exclusively through mobile phones.

Interpersonal communication

Once online, Brazilians enjoy staying in touch with each other. Approximately three out of four internet users in the Portuguese-speaking country were on social media. The percentage of people online in Brazil exchanging messages over the internet is even higher: over nine out of ten users turned to messaging solutions. Brazilian smartphone owners also used the mobile devices to meet others in person: around three out of four have already used ride-hailing apps.

Internet user penetration in Brazil from 2015 to 2025

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Source

Release date

July 2020

Region

Brazil

Survey time period

2015 to 2019

Supplementary notes

* Forecast.

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