Facebook users in Brazil – additional information
Brazil is one of the leading countries based on number of Facebook users. As of May 2016, there were about 90 million Brazilian users registered on Facebook. Brazilian users accounted for seven percent of the global Facebook population, only behind market leaders India and the U.S. By 2021, it is estimated that the number of Facebook in Brazil will pass the 120 million mark for the first time. Facebook also has the highest penetration rate amongst social networks in Brazil – 31 percent as of the fourth quarter of 2015. WhatsApp has the second highest penetration rate, about 29 percent, while Facebook Messenger’s penetration rate in the country stood at 24 percent. In line with the projected growth in number of users, Facebook penetration in Brazil is forecast to increase in the coming years. It is expected that over 56 percent of the population in Brazil will be accessing Facebook by 2021.