Brazil: number of Facebook users 2017-2023

This statistic shows the number of Facebook users in Brazil from 2017 to 2023. In 2018, the number of Facebook users in Brazil reached 75.6 million, up from 71.9 million in 2017.

Facebook users in Brazil – additional information

One of the leading online activities worldwide is social networking. Founded in 2004, Facebook is the most popular social network in the world with 1.97 billion monthly active users. Facebook-owned WhatsApp is ranked second, with 1.2 billion monthly active users each as of April 2017. Instagram, acquired by Facebook in 2012, is amongst the top 10 leading social networks worldwide in regards of number of users. In terms of use of the social network, about 80 percent of the global active Facebook users had clicked the "like" button in the past month, making this activity the most popular one on Facebook. Other popular activities on Facebook include watching a video, reading an article and messaging friends on a 1-to-1 basis, and reading news stories.

Brazil is one of the leading countries based on number of Facebook users. As of May 2016, there were about 90 million Brazilian users registered on Facebook. Brazilian users accounted for seven percent of the global Facebook population, only behind market leaders India and the U.S. By 2021, it is estimated that the number of Facebook in Brazil will pass the 120 million mark for the first time. Facebook also has the highest penetration rate amongst social networks in Brazil – 31 percent as of the fourth quarter of 2015. WhatsApp has the second highest penetration rate, about 29 percent, while Facebook Messenger’s penetration rate in the country stood at 24 percent. In line with the projected growth in number of users, Facebook penetration in Brazil is forecast to increase in the coming years. It is expected that over 56 percent of the population in Brazil will be accessing Facebook by 2021.

Number of Facebook users in Brazil from 2017 to 2023

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Release date

February 2019



Survey time period

2017 and 2018

Special properties

Internet users who access their Facebook account via any device at least once per month

Supplementary notes

* Forecast.

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