Number of internet users in India 2015-2023

In 2018, India had over 480 million internet users across the country. This figure was projected to grow to over 660 million users by 2023, indicating a big market potential in internet services for the south Asian country. In fact, India was ranked as the second largest online market worldwide in 2019, coming second only to China. The number of internet users was estimated to increase in both urban as well as rural regions, indicating a dynamic growth in access to internet.

Mobile connectivity

Of the total internet users in the country, a majority of the people access the internet via their mobile phones. In 2018, this figure amounted to almost 390 million across the country. Cheap availability of mobile data, a growing smartphone user base in the country along with the utility value of smartphones compared to desktops and tablets are some of the factors contributing to the mobile heavy internet access in India.

Growth is on the cards

Despite the large number of internet users in the country, the internet penetration levels stood at just over 40 percent as of June 2019. At the same time, the number of women who have access to internet is much lower than men in the country, and the bias is even more evident in rural India. Similarly, internet usage is lower among older adults in the country due to internet literacy and technological know-how. By encouraging internet accessibility among marginalized groups including women, older people and rural inhabitants in the country, India’s digital footprint has significant headroom to grow.

Number of internet users in India from 2015 to 2018 with a forecast until 2023

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Sources

Release date

February 2019

Region

India

Survey time period

2015 to 2018

Supplementary notes

Individuals of any age who use the internet from any location via any device at least once per month.

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